Should you narrow the focus of your blog?
The experts – and let’s face it, there is an expert on everything these days – recommend a single theme for successful blogging. Gardeners should stick to what is sprouting or blooming, photographers should post lovely pictures, and chefs should offer recipes and little else.
New readers find you through the categories and tags that describe your posts. When a reader is looking for solid gardening advice, they will likely want more of it on a daily or weekly basis. If they see that they have found you through a single random posting and more information on the topic isn’t necessarily forthcoming, they may not hang around for very long.
Most people don’t study the basics of blogging before diving into it, jumping off into the deep end without as much as a life raft. That was certainly my path.
I had not read anything on blogging when I started my blog titled Writingfeemail.
Through it, I learned how to blog and all of the little intricacies that accompany it. I learned how to post links and have them actually take the readers to the places I wanted them to be able to go. And I learned about widgets, stats, spam, rss feeds, and so much more.
But the tagline says it all: Random observations on writing and life. It’s a real salad bowl over there. Writingfeemail takes a very broad perspective on blogging.
Renee Johnson Writes will have a narrow focus.
This site will be dedicated to writing and the mistakes and accomplishments that I manage to make and achieve as I weave through this new frontier of publishing. I feel as though it is shifting sand. One site advises the aspiring writer to self-publish, another says to make it the last resort, while a third advises getting an agent and letting him or her decide. It is a lot to take in.
So, let’s talk about it right here. Let’s discuss writing triumphs and failures. Let’s discuss conferences and contests. And let’s begin by hashing out blog writing and the theory that it is best to narrow the focus to a single topic.
What do you say?
Narrow focus or random and wide?
Renee Johnson is the author of Acquisition, and The Haunting of William Gray. She is currently working on a Young Adult novel, while editing a suspense novel which has international flair–an homage to her love of travel and foreign food. She lives on a farm in North Carolina with her husband, Tony Johnson, and one very spoiled German shepherd named Gretel.